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Course Outline

Day One

Introduction to Customer Care Strategy

  • Defining customer service
  • Identifying customer expectations
  • Delivering excellent customer service
  • Building competitive advantage

Customer Care Process

  • Customer contact models and service standards
  • Creating lasting first impressions
  • Establishing and maintaining customer contact
  • Utilizing positive language and tone of voice

Building the Company’s Brand

  • Market brand image
  • Active listening and responding
  • The Golden Circle as a core model

Day Two

Handling Customer Requests

  • Identifying challenging customer requests
  • Responding assertively to challenging requests
  • Applying assertive techniques
  • Managing emotions during stressful situations

Handling Complaints

  • Navigating difficult situations
  • Resolving problems
  • Coping with dissatisfied customers
  • Implementing conflict resolution strategies

Service Recovery

  • Transforming disappointment into delight
  • Identifying the nature of customer complaints
  • Responding appropriately to customer complaints

Day Three

Building Customer Relationships

  • The relationship triangle – trust and loyalty
  • What differentiates us from competitors?
  • Identifying ways to add value and exceed customer expectations

Understanding Ourselves and Others

  • Personality types
  • Communicating with different personality types
  • Psychological client typology

Effective Communication

  • The process of communication
  • Practical skills for open communication
  • Verbal and non-verbal language
  • Open-ended questions in Customer Care Strategy

Applying the Learning

  • Review of learning
  • Action planning for participants
 21 Hours

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