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Course Outline
Day One
Introduction to Customer Care Strategy
- Defining customer service
- Identifying customer expectations
- Delivering excellent customer service
- Building competitive advantage
Customer Care Process
- Customer contact models and service standards
- Creating lasting first impressions
- Establishing and maintaining customer contact
- Utilizing positive language and tone of voice
Building the Company’s Brand
- Market brand image
- Active listening and responding
- The Golden Circle as a core model
Day Two
Handling Customer Requests
- Identifying challenging customer requests
- Responding assertively to challenging requests
- Applying assertive techniques
- Managing emotions during stressful situations
Handling Complaints
- Navigating difficult situations
- Resolving problems
- Coping with dissatisfied customers
- Implementing conflict resolution strategies
Service Recovery
- Transforming disappointment into delight
- Identifying the nature of customer complaints
- Responding appropriately to customer complaints
Day Three
Building Customer Relationships
- The relationship triangle – trust and loyalty
- What differentiates us from competitors?
- Identifying ways to add value and exceed customer expectations
Understanding Ourselves and Others
- Personality types
- Communicating with different personality types
- Psychological client typology
Effective Communication
- The process of communication
- Practical skills for open communication
- Verbal and non-verbal language
- Open-ended questions in Customer Care Strategy
Applying the Learning
- Review of learning
- Action planning for participants
21 Hours
Testimonials (4)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The way the information was presented.
TAIATU CRISTI IONUT
Course - Customer Care Academy
Training was tailored to my needs