Course Outline
Introduction to Customer Communication
- The significance of effective communication
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Applying emotional intelligence to customer relations
- Core emotional intelligence principles for managing difficult clients
- Active listening and demonstrating empathy
- Strategic phrasing to shift a difficult client's attitude
- Profiling today's modern customers
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Factors contributing to difficult client behavior:
- Inherent nature or personality traits
- Attempts to secure additional benefits from the situation
- Misunderstanding of sales terms and conditions
- Inadequate customer service experiences
- Failure to meet established product or service quality standards
- Personal or financial losses resulting from inefficient service
Categories of Conflict in Commercial Relationships
- Conflicts arising from misunderstandings
- Disputes caused by calculation or deduction errors
- Tensions resulting from unmet expectations
Managing Complaints and Claims
- Accurately identifying the core issue
- Determining responsibility for conflict management
- Techniques for addressing objections (e.g., the "fog bank" method)
- Case study: Addressing complaints regarding unsatisfactory service
Strategic Approaches to Conflict Resolution
- Key steps for effective resolution
- Active listening and proposing viable solutions
- Specific tactics for engaging difficult clients (e.g., the "mirror" technique)
- Converting objections into sales opportunities
- Additional beneficial strategies
Self-Care and Emotional Regulation
- The importance of self-care when managing complex client situations
- Methods for managing stress and frustration
Customer Satisfaction Surveys and Service Assessment
- The purpose and value of customer satisfaction surveys
- Crafting effective survey questions
- Gathering and interpreting feedback data
- Leveraging insights to enhance service quality and client retention
Practical Scenarios with Participant Engagement
- Role-playing: Navigating challenging customer interactions
- Collaborative analysis of real-world customer complaints
- Formulating a follow-up and service evaluation strategy
Recap and Future Actions
Requirements
- A foundational understanding of customer service principles
- Prior experience in client-facing positions
- A commitment to enhancing communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management teams
- Supervisors and team leads responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs