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Course Outline

Introduction to Customer Communication

  • The importance of effective communication
  • Applying emotional intelligence to customer relations
    • Principles of emotional intelligence applied to difficult clients
    • Active listening and empathy
    • Strategic phrases to shift a difficult client’s attitude
  • Characteristics of modern customers
  • Factors contributing to difficult client behavior:
    • Inherent nature or personality traits
    • Desire to secure additional benefits
    • Misunderstanding of sales terms and conditions
    • Previous experiences with poor customer service
    • Failure to meet product or service quality standards
    • Personal or financial losses resulting from inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts due to calculation or deduction errors
  • Conflicts stemming from unmet expectations

Handling Complaints and Claims

  • Identifying the core problem
  • Assigning responsibility for conflict management
  • Techniques for addressing objections (e.g., the 'fog bank' technique)
  • Case study: Managing a complaint regarding unsatisfactory service

Strategies for Conflict Resolution

  • Steps for effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for dealing with difficult clients (e.g., the 'mirror' technique)
  • Turning objections into sales opportunities
  • Additional useful strategies

Self-Care and Emotional Management

  • The importance of self-care when handling complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • Purpose and significance of customer satisfaction surveys
  • Designing effective survey questions
  • Collecting and analyzing feedback data
  • Using insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Professional experience in client-facing roles
  • A strong interest in developing communication and conflict resolution skills

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

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