Course Outline
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
Requirements
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
회원 평가 (4)
호스트의 개방성, 유머 감각, 접근 방식 및 지식
Justyna - e-file
Course - Mindfulness Workshop
Machine Translated
전문가적 관점과 personal 관점 모두에서 유용한 경험이었습니다. 트레이너는 지식이 풍부했고 직장뿐만 아니라 사생활에서도 사용할 수 있는 중요한 정보를 제공했습니다. 나는 나의 성격과 주변 사람들의 특성을 성찰하고, 이를 통해 나 자신에게 유익이 되거나 발전할 수 있었습니다. 스트레스 관리 연습은 간단하고 적용하기에 도움이 되었습니다.
Sara Sertori - ASSTRA Forwarding AG
Course - Stress Management and Prevention
Machine Translated
유익한 교육을 해주신 Abhi 트레이너에게 감사드립니다. 우리의 필요에 맞는 교육을 더 잘 제공할 수 있도록 모든 참석자들을 알아가려고 노력하는 그에게 감사드립니다. 우리의 참여를 유지하는 이론과 활동의 균형이 어떻게 유지되는지 좋아합니다. 그리고 내용이 얼마나 직설적이고 간결했는지.
Rainey Clarecia - Talentvis
Course - Communicating and Influencing - For Managers and Team Leaders
Machine Translated
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.