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Course Outline
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
Requirements
- An understanding of marketing and communication workflows
- Experience with content creation or campaign management
- No prior technical knowledge of AI required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and controllership staff
14 Hours
회원 평가 (4)
제가 매우 감사한 점은 강사가 모든 내용을 얼마나 잘 설명했는지입니다. Finance이 제 전공 분야는 아니지만, 모든 참가자가 동일한 페이지에 있도록 했으며, 남은 시간을 유지했습니다. 연습은 적절한 간격에 배치되었습니다. Communication는 참가자들과의 소통은 항상 있었습니다. 자료는 너무 많지도, 적지도 않았습니다. 그는 복잡한 주제를 더 잘 설명하여 모든 사람이 이해할 수 있도록 했습니다.
Diana
Course - ChatGPT for Finance
Machine Translated
주제와 그것을 제시하는 방식.
Mark Mackintosh - IUM Insurance
Course - ChatGPT for Executives
Machine Translated
저는 Sonia가 청중과 상호 작용하는 방식을 좋아합니다. 그녀는 다른 웹 세미나처럼 지루하지 않고 웹 세미나를 생생하게 만들었습니다. 저도 ChatGPT에 놀랐고 정말 감동받았어요.
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
Machine Translated
Practical examples in Insurance
