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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communication workflows
  • Understanding the capabilities and limitations when crafting public-facing messages
  • Ethical and responsible use of AI tools in communication

Drafting Public Notices and Announcements

  • Generating policy updates, alerts, and formal statements using ChatGPT prompts
  • Creating variations for different platforms (web, print, social media)
  • Verifying factual accuracy and ensuring content is ready for approval

Social Media Messaging with ChatGPT

  • Crafting concise and platform-specific posts (X, LinkedIn, Facebook)
  • Refining tone and voice to resonate with specific audiences
  • Developing campaigns with hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Utilizing ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure for citizen-facing content
  • Reviewing translated content for readability and accessibility standards

Templates and Reusable Prompts

  • Establishing reusable content frameworks (e.g., FAQ responses, updates)
  • Incorporating tone and style guidelines directly into prompts
  • Using examples to refine ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles across all outputs
  • Directing tone through prompts (informative, empathetic, reassuring, etc.)
  • Auditing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging strategies
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • Public Relations (PR) teams

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