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Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communication workflows
- Understanding the capabilities and limitations when crafting public-facing messages
- Ethical and responsible use of AI tools in communication
Drafting Public Notices and Announcements
- Generating policy updates, alerts, and formal statements using ChatGPT prompts
- Creating variations for different platforms (web, print, social media)
- Verifying factual accuracy and ensuring content is ready for approval
Social Media Messaging with ChatGPT
- Crafting concise and platform-specific posts (X, LinkedIn, Facebook)
- Refining tone and voice to resonate with specific audiences
- Developing campaigns with hashtags, calls to action, and optimal timing cues
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Reviewing translated content for readability and accessibility standards
Templates and Reusable Prompts
- Establishing reusable content frameworks (e.g., FAQ responses, updates)
- Incorporating tone and style guidelines directly into prompts
- Using examples to refine ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles across all outputs
- Directing tone through prompts (informative, empathetic, reassuring, etc.)
- Auditing output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging strategies
- No prior experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- Public Relations (PR) teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.