Course Outline
Introduction
• Understanding product failure: The pitfalls of developing features that do not align with genuine customer needs
Customer Interviews
• Developing a structured interview framework
• Formulating open-ended questions to avoid influencing customer responses
• Integrating and interpreting qualitative data
Journey and Process Mapping
• Visualizing the end-to-end customer experience
• Identifying critical friction points and pain areas
From Insights to Action
• Converting qualitative insights into testable hypotheses
• Translating hypotheses into actionable backlog items
Prototype Testing
• Validating concepts through low-cost prototyping before full development
• Collaborating with UX specialists to design and evaluate prototypes
Practice
• Executing a live interview session and mapping the journey for a specific real-world case study
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary
Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to base decisions on customer evidence
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.