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Course Outline

Introduction to Data Storytelling

  • Definition of data storytelling and its significance
  • Key components: narrative, visuals, and data
  • Common applications in public and corporate environments

Understanding Audience and Context

  • Identifying audience needs and expectations
  • Tailoring content for technical vs. non-technical stakeholders
  • Establishing tone: persuasive, explanatory, or exploratory

Selecting Effective Visuals

  • Appropriate use of bar charts, line graphs, scatter plots, etc.
  • Common errors in visual encoding
  • Strategic use of color, layout, and hierarchy

Building the Narrative

  • Clarifying the implications of your data
  • Storyboarding and sequencing visual elements
  • Utilizing annotations and visual cues effectively

Tools and Techniques in Practice

  • Basics of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling via slides and interactive dashboards
  • Leveraging templates and reusable frameworks

Workshop and Peer Review

  • Collective analysis of case studies
  • Visual before-and-after transformations
  • Peer feedback on initial storyboards

Conclusion and Future Actions

Requirements

  • Foundational understanding of data visualization principles.
  • Hands-on experience with charts, graphs, or dashboards.
  • Familiarity with spreadsheets or data visualization software.

Target Audience

  • Data analysts.
  • Communicators within the public sector.
  • Policy advisors and managers responsible for interpreting data.
 14 Hours

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