PowerPoint and Camtasia for Marketing Training Course

In today's interconnected world, a brand's digital presence is vital for a business's survival.

This instructor-led, live training is designed for marketing professionals at all levels who want to strengthen their business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The combination of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses to evaluate and enhance their brand positioning within a specific market.

In addition to assessing your brand's owned online assets for strengths and weaknesses, this audit will analyze how your brand is discussed on external channels outside of your business to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course is categorized under 'Brand Management', it touches upon many other disciplines within an organization, ranging from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led live training in South Korea (online or onsite) targets beginner to intermediate social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and customize social media strategies accordingly.
• Choose suitable social media platforms aligned with business objectives.
• Design effective content strategies, including content pillars, formats, and editorial calendars.
• Analyze competitors to refine social media tactics.
• Create and measure the success of paid advertising campaigns.
• Effectively engage and moderate online communities.
• Manage social media crises and safeguard brand reputation.
• Apply ethical best practices and establish social media policies.

This training program is ideally suited for professionals involved in Digital Marketing and strategy development. It delves into the fundamental concepts necessary for establishing a strong presence on digital platforms. Participants will receive a comprehensive introduction to core digital marketing topics, ranging from mobile and social media marketing to email campaigns, PPC advertising, and SEO. Upon completion of the training, attendees will gain a clear understanding of the critical role analytics and strategic planning play, supported by practical examples.

This training program is ideally designed for professionals involved in digital marketing and strategic planning.

Participants will explore the fundamental concepts necessary to establish a strong presence in China through digital channels. The curriculum introduces essential digital marketing topics, ranging from mobile and social media marketing to email campaigns, PPC (Pay-Per-Click) advertising, and SEO.

Upon completion, learners will grasp the significance of analytics and effective strategy formulation, supported by practical, suitable examples.

This instructor-led, live training in South Korea (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merge conventional sales methodologies with contemporary digital channels to more effectively attract, engage, and retain customers. This training program empowers participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and drive quantifiable business growth.

This instructor-led, live training (available online or onsite) is designed for sales professionals at beginner to intermediate levels who aim to strengthen their digital selling and customer engagement capabilities to achieve superior results in online environments.

Upon completing this training, participants will be able to:

• Leverage digital channels efficiently to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent, personalized follow-ups.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises utilizing digital tools and real-world scenarios.
• Practical simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of a 7-hour training session, participants will gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This program is highly practical: participants spend the majority of their time working within a Google Ads account, manually configuring a campaign under the guidance of the instructor.
Beyond initial setup, attendees will also learn essential optimization techniques to ensure successful campaign performance.

The training is led by an industry practitioner with extensive experience in managing Google advertising campaigns. The final 30 minutes of the course are dedicated to a Q&A session, allowing participants to receive personalized answers to their questions regarding Google Ads.

Target Audience:
This Google Ads Fundamentals course is designed for individuals who possess foundational knowledge of internet marketing and wish to expand their expertise using Google's premier advertising platform.

This instructor-led live training in South Korea (available online or onsite) is designed for marketers who wish to utilize Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run Google AdWords campaigns that capture high-quality leads.
• Create Google AdWords campaigns to increase sales.
• Implement a bid strategy to profit on advertisement expenses.
• Improve existing marketing campaigns with Google AdWords.

This instructor-led live training conducted in South Korea (online or onsite) is designed for intermediate-level marketing professionals looking to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Leverage Make to automate marketing campaigns and lead nurturing processes.
• Develop personalized customer journey maps by connecting integrated platforms.
• Synchronize data across marketing ecosystems such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to refine campaign effectiveness.
• Implement best practices for scalable marketing automation strategies.

Training Outcomes:

• Gain a comprehensive understanding of the opportunities available in internet marketing
• Master the nuances of advertising platforms, recognizing the critical roles of both SEO and analytics
• Acquire the skills to develop tailored marketing strategies for your personal brand or organization
• Understand the intricacies of strategy formulation and process management
• Learn effective collaboration methods with other digital agencies

Skills

• Developing robust marketing strategies
• Evaluating strategy performance metrics
• Selecting priority platforms relevant to your specific field
• Establishing efficient cooperation processes with agencies and assessing their outcomes

Attitudes

• Consciously managing marketing activities (whether by an internal team or external agency) and crafting digital strategies
• Building confidence in executed actions and maintaining awareness of every step and test conducted

This instructor-led, live training in South Korea (available online or onsite) is tailored for beginner to intermediate marketers looking to create, manage, and optimize advertising campaigns on major social media platforms.

By the conclusion of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

Audience

This course is tailored for all staff members seeking a broader perspective on their specific role within the business, how it contributes to the organization as a whole, and ways to enhance that contribution.

Format of the course

The program combines:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain the concept of a 'brand' and how they can influence it
• Understand the process for Change strategies and your company's position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates' part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business