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Duration 21 hours
Course Outline
Defining the Target Market
- Understanding audience personas
- Techniques for conducting market research
- Identifying the social media habits of target customers
Selecting the Right Social Media Platforms
- Comparing various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business goals with specific platform strengths
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Developing content pillars and diverse content types
- Creating a content calendar and scheduling posts
- Balancing organic reach with paid content
Competitor Analysis
- Identifying key competitors in the market
- Analyzing their social media strategies
- Adapting insights to gain a competitive advantage
Creating and Managing Paid Ads
- Introduction to social media advertising fundamentals
- Setting up ad campaigns and targeting specific audiences
- Tracking ad performance and optimizing results
Community Moderation and Engagement
- Best practices for responding to followers
- Handling negative feedback and complaints effectively
- Encouraging user-generated content and active interaction
Social Media Crisis Management
- Recognizing potential social media crises early
- Developing a comprehensive crisis response plan
- Maintaining brand credibility under pressure
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) relevant to social media
- Utilizing analytics tools to track progress
- Adapting strategies based on data-driven insights
Social Media Policies and Ethics
- Creating internal social media guidelines
- Navigating legal considerations and data privacy
- Promoting ethical engagement and responsible content sharing
Summary and Next Steps
- Recap of key concepts covered
- Resources for continued learning and development
- Q&A session and open discussion
Requirements
- A foundational understanding of major social media platforms
- Acquaintance with core digital marketing concepts
- Prior experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing professionals
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
