Course Outline
1. Fundamentals of Digital Sales <\/p>
- Defining the scope of digital sales in today's marketplace <\/li>
- Key digital platforms and customer interaction points <\/li>
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Translating traditional sales tactics into digital contexts
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2. Insight into the Digital Consumer <\/p>
- Analyzing online customer behavior and purchase decisions <\/li>
- Identifying target demographics and digital personas <\/li>
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Mapping the digital customer lifecycle
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3. Digital Client Acquisition <\/p>
- Tactics for attracting clientele through digital avenues <\/li>
- Leveraging social media, email marketing, and digital advertising <\/li>
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Employing digital tools to monitor leads and assess reach
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4. Proficiency in Online Sales <\/p>
- Building trust and credibility within digital interactions <\/li>
- Adjusting communication styles for online environments <\/li>
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Navigating objections and finalizing deals in virtual settings
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5. Exceptional Digital Customer Service <\/p>
- Fostering empathy and rapport via digital channels <\/li>
- Effectively utilizing live chat, email, and social platforms <\/li>
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Addressing concerns promptly and with professionalism
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6. Post-Sale Engagement and Retention <\/p>
- Developing impactful post-transaction engagement strategies <\/li>
- Sustain long-term client relationships using digital utilities <\/li>
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Cultivating satisfied clients into brand advocates
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7. Instruments and Metrics for Digital Sales Excellence <\/p>
- CRM and analytics platforms for performance tracking <\/li>
- Key performance indicators (KPIs) for online sales operations <\/li>
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Driving continuous enhancement through data-driven insights
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8. Real-World Application and Strategic Planning <\/p>
- Case study: Analysis of successful digital sales initiatives <\/li>
- Group activity: Formulating a client acquisition roadmap <\/li>
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Developing a personal action plan for immediate execution
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Recap and Future Directions <\/p>
- Consolidation of core lessons and essential tools <\/li>
- Commitment to sustained professional growth <\/li>
- Accessing resources for ongoing refinement in digital sales <\/li> <\/ul>
Requirements
- Fundamental knowledge of digital communication platforms <\/li>
- Professional background in sales or client-facing roles <\/li>
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Openness to embracing new digital sales methods
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Target Audience <\/p>
- Sales representatives and account managers <\/li>
- Customer support and business development teams <\/li>
- Team leaders focused on enhancing digital sales productivity <\/li> <\/ul>
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
