문의를 보내주셔서 감사합니다! 팀원이 곧 연락드리겠습니다.
예약을 보내주셔서 감사합니다! 저희 팀 멤버 중 한 분이 곧 연락드리겠습니다.
코스 개요
Product Management Foundations
- Understanding the role of the product manager
- Digital product characteristics
- Key competencies and responsibilities
Product Vision and Strategy
- Crafting an actionable product vision
- Strategic alignment with organisational goals
- Defining outcomes and value propositions
Market and Customer Research
- Discovery tools and research methods
- Identifying customer needs and behaviours
- Hypothesis validation and evidence gathering
Product Roadmapping
- Creating structured and realistic roadmaps
- Prioritisation techniques and frameworks
- Communicating roadmap direction
Product Development and Delivery
- Working effectively with delivery teams
- Agile and iterative delivery considerations
- Defining, reviewing, and refining product requirements
Product Performance and Measurement
- Setting KPIs and performance metrics
- Analysing product data for insights
- Improving performance through informed decisions
Lifecycle Management and Evolution
- Managing products through each lifecycle stage
- Identifying opportunities for enhancement
- Supporting long-term product resilience
Stakeholder Collaboration
- Building alignment across functional teams
- Managing expectations and communication
- Facilitating informed product decisions
Preparation for the BCS Examination
- Exam format and guidance
- Study tips and recommended resources
- Practice question review
Summary and Next Steps
요건
- An understanding of core product management concepts
- Experience with digital product delivery environments
- Familiarity with basic business analysis practices
Audience
- Professionals working in digital product roles who wish to strengthen competencies
- Individuals preparing for the BCS Practitioner Certificate in Digital Product Management
- Team members transitioning into structured product management practices
21 시간
