BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Foundations

• Understanding the product manager’s role
• Characteristics of digital products
• Essential competencies and responsibilities

Product Vision and Strategy

• Developing an actionable product vision
• Aligning strategy with organisational goals
• Defining outcomes and value propositions

Market and Customer Research

• Discovery tools and research methodologies
• Identifying customer needs and behaviours
• Validating hypotheses and gathering evidence

Product Roadmapping

• Building structured and realistic roadmaps
• Applying prioritisation techniques and frameworks
• Communicating roadmap direction effectively

Product Development and Delivery

• Collaborating effectively with delivery teams
• Considerations for Agile and iterative delivery
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Establishing KPIs and performance metrics
• Analyzing product data to derive insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Overseeing products through each lifecycle stage
• Identifying opportunities for improvement
• Ensuring long-term product resilience

Stakeholder Collaboration

• Fostering alignment across functional teams
• Managing expectations and communication
• Facilitating informed product decisions

Preparation for the BCS Examination

• Overview of exam format and guidance
• Study tips and recommended resources
• Review of practice questions

Summary and Next Steps