AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that merges storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training is available in both online and onsite formats. It is designed for beginner to intermediate-level professionals who aim to strengthen their capacity to design impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Craft compelling brand narratives using effective storytelling techniques.
• Examine international and domestic advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in hands-on creative exercises inspired by artistic methodologies.

Format of the Course

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises utilizing AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

The application of artificial intelligence within digital marketing serves to elevate sales performance, precision targeting, personalized experiences, and overall campaign optimization in the advertising sector.

This instructor-led training, available in both online and onsite formats, is designed for intermediate-level sales professionals in the OOH (Out-of-Home) and DOOH (Digital Out-of-Home) industries. The curriculum focuses on harnessing AI to enhance prospecting efforts, personalize proposals, analyze data, and simulate pitches, with a specific emphasis on programmatic integrations such as DV360 and Place Exchange.

Upon completion of this training, participants will be equipped to:

• Utilize AI-powered tools to identify and qualify high-value potential clients.
• Implement AI-driven personalization strategies to develop persuasive client proposals.
• Analyze campaign performance data to derive actionable business insights.
• Conduct simulated sales pitches using AI to refine preparation and improve delivery.

Course Format

• Interactive lectures paired with group discussions.
• Extensive practical exercises and hands-on practice.
• Real-time implementation within a live laboratory environment.

Customization Options

• For organizations seeking tailored training solutions, please contact us to arrange a customized program.

This course examines the practical application of artificial intelligence within institutional marketing for private higher education institutions. It addresses key areas such as content development and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

Designed for intermediate-level marketing and communications professionals in higher education, this instructor-led live training (available online or onsite) focuses on leveraging AI to enhance student recruitment, strengthen institutional reputation, differentiate programs, and improve operational effectiveness.

Upon completion of this training, participants will be equipped to:

• Develop AI-assisted academic and brand positioning content that aligns with target personas and channels.
• Design reputation and public relations strategies informed by AI for both online and offline environments.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change initiatives and foster a digital culture to support AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks—ranging from automating routine work to generating predictive insights and creating visual dashboards.

Delivered by an instructor through live training (available online or onsite), this program is designed for beginner to intermediate commercial professionals who aim to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain key AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Develop dashboards and visual reports to effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Course Format

• Brief interactive lectures accompanied by live demonstrations.
• Guided hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Customization Options

• To request customized training for this course, please contact us to arrange your session.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by supporting content generation, research, communication, and workflow automation.

This instructor-led live training, available online or onsite, targets professionals with little to no prior experience in AI who aim to enhance their daily efficiency through ChatGPT.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to achieve superior results.
• Recognize ChatGPT’s limitations and adhere to best practices for usage.

Course Format

• Interactive lectures and discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live laboratory environment.

Customization Options

• For tailored training arrangements, please contact us to discuss your specific needs.

This instructor-led, live training in South Korea (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in South Korea (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in South Korea (online or onsite) targets intermediate to advanced marketing professionals aiming to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated campaign management.

Upon completion of this training, participants will be able to:

• Deploy DeepSeek-powered models to analyze customer data and refine marketing strategies.
• Harness AI for audience segmentation and personalized marketing initiatives.
• Connect DeepSeek with marketing automation tools to streamline campaign management.
• Utilize predictive analytics to anticipate customer behavior and enhance targeting precision.

This instructor-led, live training in South Korea (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in South Korea (online or onsite) is designed for intermediate-level marketing and sales professionals who want to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.