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 Duration 14 hours

Course Outline

Introduction to AI in Digital Marketing for OOH/DOOH

  • Overview of the OOH and DOOH advertising ecosystem
  • The landscape of programmatic OOH
  • The role of AI in enhancing sales and operational efficiency

AI for Prospecting and Lead Qualification

  • Identifying target accounts through AI-driven insights
  • Predictive lead scoring models
  • Integrating AI prospecting tools with CRM systems

Proposal Personalization with AI

  • Generating dynamic content for client proposals
  • AI-assisted creative recommendations
  • Tailoring offers based on customer behavior data

Data Analysis and Performance Insights

  • Collecting and processing OOH campaign data
  • Leveraging AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory utilization

AI in Pitch Simulation and Training

  • Practicing objection handling with AI chatbots
  • Utilizing speech analysis and feedback tools
  • Conducting scenario-based pitch roleplays

Integration with DV360, Place Exchange, and Other Platforms

  • Connecting AI workflows to DV360 for programmatic OOH
  • Leveraging Place Exchange API data for targeting and reporting
  • Exploring automation opportunities in proposal-to-delivery workflows

Ethics, Privacy, and Compliance in AI for Advertising

  • Addressing data privacy considerations
  • Ensuring transparency in AI-driven decision-making
  • Adhering to industry compliance guidelines

Summary and Next Steps

Requirements

  • Foundational understanding of digital marketing concepts
  • Familiarity with OOH and DOOH advertising workflows
  • Relevant experience in sales or account management

Target Audience

  • OOH and DOOH sales teams
  • Programmatic advertising professionals
  • Media sales account managers

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