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Course Outline

Module 1: Brand Storytelling

  • Foundations of effective brand storytelling
  • Building emotional resonance with target audiences
  • Reviewing case studies of successful narrative strategies

Module 2: The Landscape of Advertising Trends

  • Tracking global and regional advertising shifts
  • Deconstructing award-winning campaign strategies
  • Extracting actionable insights for creative inspiration

Module 3: AI in the Advertising Industry

  • An overview of AI tools relevant to the creative sector
  • Integrating AI into daily advertising workflows
  • Demonstrations of AI applications in campaign design

Module 4: Creativity and Art Workshop

  • Creativity techniques influenced by Artbrand Atelier style (see Instagram reference)
  • Adapting artistic methods for advertising concepts
  • Collaborative workshop: translating artistic vision into campaign execution

Course Summary and Future Directions

Requirements

  • Fundamental knowledge of core marketing principles
  • Practical experience with communication or creative projects
  • General familiarity with how advertising campaigns function

Target Audience

  • Professionals in marketing and communications
  • Creative directors and design teams
  • Brand managers
 10 Hours

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