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Course Outline
Module 1: Brand Storytelling
- Foundations of effective brand storytelling
- Building emotional resonance with target audiences
- Reviewing case studies of successful narrative strategies
Module 2: The Landscape of Advertising Trends
- Tracking global and regional advertising shifts
- Deconstructing award-winning campaign strategies
- Extracting actionable insights for creative inspiration
Module 3: AI in the Advertising Industry
- An overview of AI tools relevant to the creative sector
- Integrating AI into daily advertising workflows
- Demonstrations of AI applications in campaign design
Module 4: Creativity and Art Workshop
- Creativity techniques influenced by Artbrand Atelier style (see Instagram reference)
- Adapting artistic methods for advertising concepts
- Collaborative workshop: translating artistic vision into campaign execution
Course Summary and Future Directions
Requirements
- Fundamental knowledge of core marketing principles
- Practical experience with communication or creative projects
- General familiarity with how advertising campaigns function
Target Audience
- Professionals in marketing and communications
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.