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Course Outline

1. Conceptualizing the Product

  • Identifying customer needs
  • Market and competitor analysis
  • Estimating market size related to specific customer problems or needs
  • User segmentation and persona creation
  • Establishing product vision, purpose, and strategy
  • Prioritizing based on value and effort
  • Creating value maps and defining desired outcomes

2. Developing the Product

  • User-centered design (UX/UI)
  • Incremental and iterative development through cross-functional teams (Scrum)
  • Backlog management and drafting user stories
  • Early validation methods (MVP, experiments)
  • Defining key product metrics
  • Hands-on Design Thinking workshop
  • Prompt engineering for leaders (applying AI to products)
  • Data-driven design approaches
  • Service design blueprint (service mapping)
  • Backlog management and prioritization (expert-led session)

3. Delivering the Product to Customers

  • Release and roadmap management
  • Go-to-market strategies
  • Onboarding and evaluating post-launch product experience
  • Collecting feedback in live production environments
  • Coordinating with marketing and sales teams
  • Constructing the product funnel and monitoring dashboards

4. Capturing Value

  • Key product metrics (NPS, DAU, retention, etc.)
  • Monetization and pricing strategies
  • Funnel analysis
  • Customer value assessment (LTV, CAC, ROI)
  • Data-driven iteration processes
  • Product lifecycle management
  • Ensuring product scalability and sustainability
  • Product P&L analysis
  • Developing business cases

Summary and Next Steps

Requirements

  • Understanding of banking operations
  • Experience in digital product development
  • Familiarity with fundamental AI concepts

Target Audience

  • Product managers within the banking industry
  • Leaders driving digital transformation
  • Banking professionals engaged in AI-driven product design
 40 Hours

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