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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Discovering customer needs
- Analyzing market trends and competitors
- Determining market size relevant to customer issues or requirements
- Segmenting users and defining personas
- Establishing product vision, purpose, and strategic direction
- Prioritizing based on value versus effort
- Creating value maps and identifying desired outcomes
2. Developing the Product
- Centering design on user experience (UX/UI)
- Conducting incremental and iterative development within cross-functional Scrum teams
- Managing the backlog and crafting user stories
- Utilizing early validation methods (MVPs, experiments)
- Setting key product metrics
- Engaging in a practical Design Thinking workshop
- Applying prompt engineering for leadership (integrating AI into products)
- Implementing data-informed design
- Developing a service design blueprint (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product for Customers
- Managing releases and product roadmaps
- Executing go-to-market strategies
- Handling onboarding and assessing post-launch user experience
- Collecting feedback in production environments
- Aligning efforts with marketing and sales teams
- Constructing product funnels and monitoring dashboards
4. Realizing Business Value
- Evaluating product metrics (NPS, DAU, retention, etc.)
- Formulating monetization and pricing frameworks
- Performing funnel analysis
- Assessing customer value (LTV, CAC, ROI)
- Driving data-based iterations
- Overseeing product lifecycle management
- Ensuring product scalability and sustainability
- Reviewing Product P&L
- Validating the business case
Summary and Subsequent Actions
Requirements
- Foundational understanding of banking operations
- Practical experience in digital product development
- Achieved familiarity with fundamental AI concepts
Target Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation initiatives
- Banking specialists engaged in AI-driven product design
Testimonials (1)
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