Course Outline
Introduction
- Why utilize web analytics?
- Adobe Analytics compared to Google Analytics
- Overview of Adobe Analytics features and architecture
Getting Started with Adobe Analytics
- Navigating the user interface
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Utilizing Report Builder
- Creating reports for mobile, video, pathing, visitor profiles, retention, etc.
- Interpreting report data
Working with Metrics
- Understanding terminology and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Setting targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviewing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to transfer data
Troubleshooting
Summary and Conclusion
Requirements
- A foundational understanding of web analytics concepts
- Prior experience with Google Analytics is advantageous but not required
Target Audience
- Analysts
- Marketers
Testimonials (3)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Jarek was very, very determined to make me as knowlegable as possible to be able to use those programmes afterwards, even though the time was very limited to be successfull. He not even pushed breaks, so we could squeeze even more knowledge in. Fantastic! Very, very sweet!
