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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Applications across various industries.
  • Hands-on lab: Configuring the Vertex AI environment.

Image Generation with Imagen

  • Designing prompts for high-quality image output.
  • Considerations for style, consistency, and branding.
  • Hands-on lab: Developing product imagery.

Video Creation with Veo

  • Text-to-video workflow processes.
  • Editing and refining generative video content.
  • Hands-on lab: Generating concise marketing videos.

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text conversion.
  • Applications in voice cloning and accessibility.
  • Hands-on lab: Creating branded audio content.

Music Generation with Lyria

  • Generative composition across various genres.
  • Integrating music into marketing and media campaigns.
  • Hands-on lab: Producing background music tracks.

Combining Media Modalities

  • Chaining outputs across multiple models (image + audio + video).
  • Constructing multimodal workflows for enhanced storytelling.
  • Hands-on lab: Creating a complete multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Ethical considerations and ensuring brand safety.
  • Optimizing workflows for scalability and compliance.
  • Case studies highlighting enterprise adoption.

Summary and Next Steps

Requirements

  • Practical experience with cloud-based tools and APIs.
  • A foundational understanding of generative AI concepts.
  • Knowledge of media production workflows, including image, video, or audio.

Intended Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.

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