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Course Outline
Introduction
AI in Digital Marketing
- What is AIDM?
- The application of AIDM
Content Curation and Creation
- Streamlining content with AI tools
- Working with Curata, BuzzSumo, Crayon, and Scoop-It
Google Cloud AI
- Creating and scaling chatbots
- Integrating chatbots on a web application
SEO Optimization
- Working with Market Brew
Email Task Automation
- Automating email tasks with Siftrock
Tracking and Reporting
- Tracking and reporting user behavior with BlueShift
- Tracking and reporting data from social media platforms with Zoomph
Summary and Conclusion
Requirements
- An understanding of digital marketing
Audience
- Marketers
7 Hours